Working at the intersection of meaningful giving and community results
A brief diversion...
Catalyzing meaningful community results takes more than money. Experienced philanthropists know that their money and influence, even if significant, won’t go far enough to create lasting change. Some of the most effective foundations and donors I’ve met have learned to connect their hopes for improving the world with broader social movements. These movements help connect [...]
Giving USA 2008 study highlights
If giving makes you happy, why don’t people give more? I recently encountered an interesting answer to this question, thanks to Stanford University’s Center for Social Innovation. Last fall, Stanford marketing professor Jennifer Aaker published a podcast and related journal article about people’s mindsets toward giving. Her team’s research and experiments showed that asking people [...]
Tony Macklin 