If giving makes you happy, why don’t people give more? I recently encountered an interesting answer to this question, thanks to Stanford University’s Center for Social Innovation. Last fall, Stanford marketing professor Jennifer Aaker published a podcast and related journal article about people’s mindsets toward giving. Her team’s research and experiments showed that asking people [...]
Month: May 2009
Insanely Great Philanthropy?
What would "insanely great philanthropy" look like? This question was prompted by some recent blog posts that I read. Economics and entrepreneurism guru Umair Haque took businesses to task here for focusing too much time on playing with business models and not enough time on making stuff that's "insanely great." He noted: Yet, [...]
Effective Giving During the Downturn
The University of Pennsylvania's Center for High Impact Philanthropy launched a three-month project to help donors find high-impact giving opportunities during the downturn. The first article provides the following ideas: Support and expand community health centers Get the word out on legitimate foreclosure prevention programs Support organizations and collaboratives that break down silos between different government-supported [...]
Tony Macklin 